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2012 Job Market - In which the Jobs Are, Where They Aren't and Other Employment Speculations


Measuring analytics, keywords and key phrases and locations of people to the corporate website of KAS Placement, I've come across some trends as to in which the worst locations for employment are, why this is (or speculation as to) and what cities and positions have near vanished due to the continuing poor economic conditions of our country and across the globe.

The Worst City for Finding a Good Job:

Philadelphia - Bar none, this is the worst metro area for marketing and advertising jobs. This statement takes into account the amount of people looking for work in sales, marketing and media relative to that of open, decently paying jobs in those disciplines. Out of every city in the usa, Philadelphia is the 2nd favorite city to the website, however does not rank in the top 10 in quantity of open jobs. I'd go as far to express that taking into account the ratio between open jobs in marketing and advertising a wide open job seekers, Philadelphia is just as bad, if not worse than Miami, Phoenix, Las Vegas or other cities that fell most victim towards the housing crisis.

Unsurprisingly, Philadelphia and Miami have crime rates which make Nyc and La seem suburban.

The greatest Industry Hiring Marketing and advertising Personnel:

Facebook Advertising and All Related - Many times when an industry is hot, the recognition has a pending bubble burst, but industries associated with Facebook Advertising plus some social media haven't hit that time yet. They continue to escalate and create jobs while many other industries lack active hiring for marketing and advertising personnel. While this industry may be the hottest, it is also probably the most only at get into for those travelling from outside the industry as a sales, marketing or media professional.

Job in Philadelphia

The Vanished Jobs in Marketing and advertising:

Pure Sales Management - When starting this agency nearly 7 years ago, there is a dramatically higher interest in sales management professionals whose job description ended up being to simply manage the present sales reps. The finish goal in this positions was growing business for that company by improving the performance of their subordinates, rather than by start up business acquisition themselves along with any people management responsibilities. However, because of budgetary cutbacks and lower incomes and revenues than nearly a decade ago, hiring companies are trying to make the most from their sales management professionals with the addition of new sales requirements, regardless of the number of sales professionals that the managers have the effect of. In the past couple of years, pure sales management roles have been hard to come by and people available pay less on commission compared to what they accustomed to.

Gen. Marketing Jobs - The demand for intangible marketing professionals for example "branding experts" has greatly diminished. Many people looking for work in the field decided to go independent, as these types of marketing jobs appear to be first out and last back in. The marketing job seekers that hiring companies want these days know how to formulate, program and design blogs, social networking outlets, seo, ppc and even some web programming. Marketing went from creative to more analytical and continues this progression apace, while the economy remains inside a continuously poor, dark state.

A Bright Spot within the Foreseeable Hiring Future:

By the past few months, our staffing agency has seen lots of smaller, start-up companies searching for sales and marketing professionals round the U.S. - even in smaller cities such as Denver, Seattle and Oklahoma City. Some of this growth is a result of investment capital while other drivers include companies going on the offensive to try and grow share of the market within the respective industry.