Tail-Wagging Trends: 4-Legged Family. Members Appreciate Pet Food With Epicurean Polish

For numerous men and women, the estimated 73 million dogs in America aren't just pets, they are loved ones members. patent pending In truth, according to the American Pet Products Producers Association (APPMA), 78 percent of owners consider their dog an "equal member" of the loved ones. Therefore, pet parents want to make sure their dogs are not only healthful-but content.

The newest innovations in pet items and services evidence the expanding humanization of pets trend-from couture clothing, puppy showers and spa therapies to new family members-style food for dogs made with real, wholesome ingredients. In 2005, much more than $35.9 billion was spent on pets in the U.S., $14.five billion of that on food alone.

"1 of the largest trends we're seeing among pet owners is the want to feed their dogs the way they feed themselves-picking food that is created with true, high-good quality ingredients that provide the best balance of taste and nutrition," says Steve Crimmins, vice president of dog food advertising for Nestl Purina PetCare Company.

To meet this demand, Beneful brand dog food, one of the most effective premium dog foods on the industry, looked to extremely involved pet owners to create their excellent dog food from practically a farmer's market buffet of real ingredients.

Beneful nutritionists then natural pet food adapted the recipes dog diet to make sure they offered total and balanced nutrition for dogs and puppies. The outcome is the introduction of the initial-ever prepared meals for dogs that add epicurean polish to pet food. Beneful Prepared Meals™ provides family members-style food for dogs produced with true, wholesome ingredients which includes succulent actual meat and poultry, wild rice, barley, pasta, spinach, green beans and carrots.

The new pet food is accessible in eight varieties that are packaged in a clear, ready-to-serve, resealable plastic container-a packaging first in the pet food business. Now pet owners can see the top quality of the item they are acquiring in the pet food aisle and the difference is clear.