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A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media when considering announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. For More Information, Check Out: instant online exposure.
Tom Kelleher states in his book, Public Relations Online: Lasting Concepts for Changing Media, that "given that your news-driven publics include real journalists as well as other people who read and report news online, the words news release seems to are better online than press release". Fraser Seitel can also describe press releases as being, "the granddaddy of public relations writing vehicles."
Websites have changed the process press releases are submitted. Commercial, fee-based press release distribution services, an example would be news wire services, or free website services co-exist, making news distribution more cost-effective but a level playing field for smaller businesses. Such websites conduct a repository of press releases and claim to have a company's news more prominent on the internet and searchable via major search engines.
The usage of press releases is common with respect to public relations (PR). Typically, the aim usually is to attract favorable media consideration to the PR professional's client and/or provide publicity for products or events marketed by those clients. A press release provides reporters with an information subsidy containing the methods needed to arrive at a news story. Press releases can announce a couple of news items, encompassng scheduled events, personal promotions, awards, new services and products, sales together with other financial data, accomplishments, etc. They are generally utilized in generating a feature story or are sent for the purpose of announcing news conferences, upcoming events or a change in corporation.
A press statement is information supplied to reporters. This is an official announcement or account the most news story that is specially prepared and issued to newspapers together with other news media to them to take known to the end users. For More Information, Check Out: instant google exposure.
The initial modern press releases[2] were developed Ivy Lee.[3] Lee's agency was working with the Pennsylvania Railroad during the time of the 1906 Atlantic City train wreck. Ivy Lee to discover that the company collaborated to issue the very first press release directly to journalists, before other variants of the story, or suppositions, could possibly be spread among them and reported. He used a press release, additionally inviting journalists and photographers in the scene becoming a way of fostering open communicating to the media.
Technically, anything deliberately sent to a reporter or media source is taken into account a press release: it can be information released via the act to becoming sent to tv and internet. However, public relations professionals often follow a standard format they believe is efficient and increases their odds of achieveing the publicity they desire. The format is actually in order to help journalists separate press releases from other PR communication methods, an example would be pitch letters or media advisories. Generally, a PR body involves 4 to 5 paragraphs with word limit ranging to 400 to 500. For More Information, Check Out: submit press release.
