Running A Blog For Profit
Writter: Kimberley Obrien
The disparity between the revenue earned by different bloggers in the country can occasionally be unsettling. Some bloggers bring in a significant amount of money through their blogs, but the majority of bloggers do not make enough money to quit their day jobs for even fifteen minutes. The main cause of this disparity can be found in the dedication and strategy of these different bloggers. Bloggers have to understand the best strategies for marketing their blogs if they want to earn a significant amount of money.
The money bloggers bring in usually comes from sponsors and companies that advertise on the blog. Selling ad space to advertisers is one option. Others prefer to go through Google Adsense, which is a service that positions advertising links related to a post onto a blog in areas the blog manager can predetermine. With Google Adsense, the blogger must share a portion of the revenue with Google, whereas a blogger that obtains ads directly from the advertiser can keep the entire income. Widgetbucks, Chitika, and in-text linking are related methods of earning advertising income through a blog.
Affiliate programs offer another great income stream. After signing up as a product affiliate, a blogger writes a post recommending a product, mentions it in a newsletter, or places an ad about it on the site. The blogger gets a portion of the money earned every time somebody buys the product using the link on the blogger's site.
Amazon Associates is the most commonly used affiliate program. If the product is sold on Amazon, an affiliate can sell it for a share of the profit. Amazon provides easy access to tables, links, and images for use on any website. Amazon is linked to all of them. If a site visitor clicks through a link and buys other items on Amazon, the blogger makes money on all of the products that are purchased.
Another popular affiliate program is ClickBank, which is an affiliate mall where publishers and marketers can offer their affiliate programs to bloggers and other Internet marketers. There are many affiliate opportunities offered through ClickBank to suit nearly any niche.
Instead of selling someone else's products or services, bloggers can choose to market their own products as a way to make money. Artwork, crafts, jewelery, cookbooks, and more can be sold through high traffic blogs. Bloggers can also sell ebooks, which has become a popular trend in the online industry. The product, no matter what it is, must be of superior quality to generate an income and encourage repeat traffic and purchases.
Blogging can be a good source of regular income if it is strategized well. Bloggers go about this in different ways. For instance, monthly subscription fees for accessing the site provide the blogger a secure and steady income. If a blogger goes this route, the website will have to contain information that is fresh, relevant, and worth the subscription fee.
Blogs can also be launching pads to a whole new business world. Bloggers who have attained fame through the success of their blogs often effectively capitalize on this. As an illustration, bloggers who want to turn their blogs or writing skills into books will see that opportunity become more of a reality if they have a large user base. In some cases, when a publisher sees that people want to read more from a particular blogger, they extend the writer a book deal.
The prospect of making money through the art of blogging is very real. Using the right marketing approach and the right direction, many bloggers have been able to earn large incomes from the running of their blogs. Every budding blogger must remember that behind every success story is a blogger who is willing to commit fully to the job of managing the blog. The only foolproof strategy for making money from a blog is to work hard and work smart.
