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Cartier: The Luxury Watch of preference
The House of Cartier is the iconic leader within the production, manufacture and purchasers of some of the most luxurious and valuable timepieces within the western world. Why they have held this position for more than 160 years is due in part to an uncompromising standard of quality occur place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It was not long before his expertise and attention to quality and detail made him one of the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the business in 1874, further establishing Cartier as a first class establishment for the monied elite. But, it was not until Cartier's grandsons, Pierre, Louis and Jacques took over the company it became a celebrity on its own, and the name began to bask in international fame.
Alfred Cartier is credited with making the very first men's watch. This came about because the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to his friend Alfred concerning the cumbersome impracticality of utilizing a pocket watch while flying. In response to this, Alfred designed a flat watch having a square bezel. This watch was perfectly received not only by Santos-Dumont, but was named 'The Santos', and continued being the timepiece of choice for many of Cartier's illustrious clientele.
By the time Cartier signed a contract with Edmund Jaeger to exclusively supply the movements because of its watches (1907), with branches in New York, St. Petersburg, and London they were rapidly becoming probably the most successful brands on the planet. In the early 1920's, Cartier formed a joint venture with Jaeger and also the European Watch and Clock Company was born. Early models like the Tank, the Tortue, and also the Baignoire are still in production to this day. This is what I am talking about when I refer to Cartier watches as 'timeless'.
Today the Cartier corporation is a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished history of being the jeweler of choice for Royalty, dignitaries, and celebrities hasn't waned. Actually, the Prince of Wales is known to have known Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). Proof of the pinnacle of success achieved by the brand, Cartier has over 200 stores in more than 125 countries with signature 'boutiques' in Ny, Paris, Tokyo and London.
Through the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It's developed a variety of classic collections for its timepieces. Among them are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, not to mention Tank and Baignoire. So, if you are in the market for an extraordinary bit of 'wrist candy', there is no doubt that Cartier has something in one of its many collections to match your fancy.
