Quantity Plate Recognition Methods Utilized in Advertising1793700

You may be familiar with Automatic Quantity Plate Recognition, or ANPR, technologies. You might also be aware of its primary use: acting like a tool to study license plates. Probably the most familiar examples of this occurring are when an ANPR plan monitors static cameras or is used in mobile devices by police officers. These license plates are then compared to a database of insured and uninsured vehicles, and if the vehicle is discovered to become uninsured but still around the road, measures are taken. Att Systems

Lately, nevertheless, this technologies has noticed a brand new use: a UK-based advertising business has realised the possible of ANPR to create personalised adverts. The company has setup five billboards in London that incorporate a small camera feeding into an ANPR method.

When the license plate is recognised, which requires less than a second for contemporary ANPR methods; it's searched for within the official Uk Driver and Car Licensing Agency database. By discovering the details from the presently targeted vehicle, the bill boards can display a product related to that kind of car. .. [read more]

The method is presently used to advertise the suggested kind of oil for the vehicle driving past, but a whole number of goods might be sold utilizing it. Mechanics specialising in that model of vehicle, or perhaps provides from dealers for that make of vehicle might be displayed, could all be displayed for individuals as they drive past.

The worries about ANPR violating privacy have already been renewed with this method, particularly as it now appears that private businesses can buy access to this database for the purposes of advertising, and possibly much more nefarious issues. The companies involved say that no info is stored, but this has carried out small to alleviate people's fears. Individuals are concerned that there is a lack of legal guidelines governing the whole method, instead than this specific instance becoming utilized maliciously.

Regardless of all this, the very best component about these billboards for a lot of individuals is the fact that they display the license plate quantity they're presently targeting in massive letters around the billboard itself. This means that anybody having a especially spiffy custom quantity plate can display it off around the large screen in some of London's busiest locations.