Obtaining Listed In Search Engines

What precisely is search engine optimization? Search engine optimization is designing, writing, and coding (in HTML) your whole internet web site so that there is a excellent opportunity that your net pages will seem at the top of search engine queries for your selected keywords and phrases and key phrases. The majority of the search engine optimization specialist's time ought to be spent targeting the search engines that will give you the most traffic. The following search engines and directories are:

AltaVista

AOL Search

Organization.com

Rapidly Search

Google

HotBot

LookSmart

Lycos

MSN Search

Netscape Search

Open Directory

Overture

Yahoo

The finest time to request search engine optimization is just before you style your internet internet site. As your net internet site designer creates page templates for you to approve, you can have a search engine optimization specialist take a look at them and tell you which layout is greatest for optimum indexing. Once you have selected the finest layout for your net web it assistance site, then the search engine optimization specialist can tell your designer when and where to location your keywords and crucial phrases within your HTML tags.

How can you tell a quality search engine optimization specialist from a scam artist? A search engine optimization specialist ought to be able to get your website indexed nicely for Google, Inktomi, and Yahoo. The two search engines and 1 directory differ in the way they index websites. Google does not use meta-tag content for relevancy. Inktomi presently makes use of meta-tags. And Yahoo is a directory. Ask how your web site will be designed and tagged for every of these. If you do not get 3 diverse answers, then you ought to move on to a a lot more seasoned search engine optimization professional.

If your internet internet site has already been developed, a tci tips professional search engine optimization specialist will usually advocate layout and design changes. He/She is not telling you that you have a bad-seeking internet web site. He/She is telling you that the site's layout will not get indexed properly for your targeted keywords and essential phrases. For instance, a website that has a triple frameset (on the leading and on the side) is incredibly hard to get indexed well on search engines, even with a gateway page. Nevertheless, a basic frameset can get indexed nicely in search engines, with or without having a gateway page. A search engine optimization specialist can style or tell your internet website designer how to lay out a easy frameset to get the best outcomes.

Search engine optimization and other marketing techniques (banner marketing, web copywriting, being listed in Yahoo, posting to discussion groups, etc.) are not substitutes for a net web site with solid content and great layout. Search engine optimization is not a substitute for customer service, a very good sales pitch, or a great item/service. It is creative services not a substitute for a well-planned online and offline advertising strategy. Search engine optimization is a indicates of helping your potential clients find your net web site. It is a very specialized marketing and advertising tool.