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Cartier: The posh Watch of preference
The House of Cartier is the iconic leader in the production, manufacture and sales of probably the most lavish and valuable timepieces within the western world. The reason that they have held it for over 160 years arrives in part for an uncompromising standard of quality occur place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It was not well before his expertise and focus on quality and detail made him one of the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the business in 1874, further establishing Cartier like a top notch establishment for that monied elite. But, it was not until Cartier's grandsons, Pierre, Louis and Jacques took over the company it became a celebrity on its own, and the name began to take pleasure in international fame.
Alfred Cartier is credited with making the first men's wrist watch. This came into being because the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to uncle Alfred about the cumbersome impracticality of utilizing a pocket watch while flying. In response for this, Alfred developed a flat wrist watch with a square bezel. This watch was very well received not just by Santos-Dumont, but was named 'The Santos', and continued to become the watch preferred by a lot of Cartier's illustrious clientele.
When Cartier signed a contract with Edmund Jaeger to exclusively give you the movements because of its watches (1907), with branches in Ny, St. Petersburg, and London they were rapidly becoming probably the most successful brands on the planet. In the early 1920's, Cartier formed a joint venture with Jaeger and also the European Watch and Clock Company was created. Early models such as the Tank, the Tortue, and also the Baignoire are still in production to this day. This is exactly what I am talking about when I refer to Cartier watches as 'timeless'.
Today the Cartier corporation is a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished good reputation for being the jeweler preferred by Royalty, dignitaries, and celebrities has never waned. In fact, the Prince of Wales is known to have referred to Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). Proof of the pinnacle of success achieved through the brand, Cartier has over 200 stores in additional than 125 countries with signature 'boutiques' in Ny, Paris, Tokyo and London.
Through the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It's developed a variety of classic collections because of its timepieces. Among them are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, and of course Tank and Baignoire. So, if you are in the market for an extraordinary bit of 'wrist candy', you can rest assured that Cartier has something in one of its many collections to suit your fancy.
