MelanieStollings529
Cartier: The Luxury Watch of preference
The House of Cartier is the iconic leader in the production, manufacture and sales of some of the most lavish and valuable timepieces within the civilized world. Why they have held this position for more than 160 years is due in part to an uncompromising standard of quality occur place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It wasn't well before his expertise and focus on quality and detail made him one of the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the industry in 1874, further establishing Cartier as a first class establishment for the monied elite. But, it was not until Cartier's grandsons, Pierre, Louis and Jacques took over the company that it was a celebrity on its own, and the name began to bask in international fame.
Alfred Cartier is credited with making the very first men's wrist watch. This came about because the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to uncle Alfred concerning the cumbersome impracticality of using a pocket watch while flying. In response for this, Alfred designed a flat watch having a square bezel. This watch was very well received not just by Santos-Dumont, but was named 'The Santos', and went on to become the timepiece preferred by a lot of Cartier's illustrious clientele.
By the time Cartier signed an agreement with Edmund Jaeger to exclusively supply the movements because of its watches (1907), with branches in New York, St. Petersburg, and London these were rapidly becoming one of the most successful brands on the planet. In the early 1920's, Cartier formed a joint venture with Jaeger and the European Watch and Clock Company was born. Early models like the Tank, the Tortue, and the Baignoire continue to be being produced even today. This is exactly what I mean after i make reference to Cartier watches as 'timeless'.
Today the Cartier corporation is really a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished history of being the jeweler of choice for Royalty, dignitaries, and celebrities has never waned. In fact, the Prince of Wales may have known Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). A testament to the pinnacle of success achieved by the brand, Cartier has over 200 stores in more than 125 countries with signature 'boutiques' in Ny, Paris, Tokyo and London.
Through the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It's developed a variety of classic collections for its timepieces. Among them are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, and of course Tank and Baignoire. So, if you're looking for an extraordinary bit of 'wrist candy', you can rest assured that Cartier has something in one of its many collections to match your fancy.
