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1st, the jargon. Back link: this is where a web site links to your site i.e. Site X has a link pointing to your website, so your web site has a back link from Site X A single-way link: where only site X links to your website, but your site does NOT link to site X Reciprocal link: exactly where two sites have swapped links so they both link to every single other Anchor text: the text/description that is related with your link on the back link web site. Page rank: Google's proprietary method for assigning a worth (from 1-ten exactly where 10 is finest) to the combined quantity and the top quality of back links pointing to your site. Typically abbreviated to "PR" Search Engine Outcomes Page (SERP): we use the terms "SERPs" to refer to the search engine outcomes page, and the position of a website on it. So if a internet site has a SERP of three, it indicates for a distinct keyword search it appears on page three of the outcomes. Note that some folks use SERP to refer to the position on the page, so that a SERP of three could also mean the internet site appears at #three on the very first page. Check you page rank and backlinks now! Rapid and effortless Page rank checking at what does it all mean? In the on the internet advertising world, Page Rank signifies a lot. Growing a website's PR is 1 of the main foci of on the web marketing and advertising. The aim is to get as high a PR as achievable for your internet site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the quality of the internet site linking to your internet site. How does it do this? By measuring, amongst other things, that site's PR. There is also evidence that the degree of relatedness of content material is also essential. If you website is an e.g. Real estate web site, then a back link from a website dealing in scuba gear may not be worth much to you. But back links from web sites that have good PR and are connected to you (e.g. by industry or by region/place) are properly worth pursuing. By rising the quantity and good quality of links pointing to your site, more than time you will increase your PR. Note also that a lot of other engines also use back links as element of their SERP algorithm. Some might not be as sophisticated as Google, but numerous measure the quantity of back links in their index and use this as element of how they rank your site beneath a specific search. You can check your back links and page rank at how do I improve my Page Rank? Firstly, make certain your internet site has excellent top quality content. Make other sites and their owners want to link to you. Then get out on the internet and begin creating propositions to other website owners in related fields. Ideally, you will get links from sites that have a higher Page Rank than yours, but this isn't often feasible. What you should appear for are internet sites that: Have excellent content Are relevant or connected to your internet site Have some Page Rank already (i.e. not brand new) Also, older domains may possibly do better than newer domains Some of the do nots. Be wary of FFA (Free For All) websites usually these do you no great and can really do you harm as they tend to be viewed as spam websites by some engines. Do not "spam" your anchor text make it related and don't overload it with key phrases or repetitions. Differ your anchor text. Use distinct variations or re-writes of anchor text on various websites. Make positive the page exactly where your link will be placed has been indexed by the search engines. If it has not been indexed (or can not be for whatever purpose) then you will not get any benefit from it. Make positive that the pages you location links on have limits to the quantity of links listed. Single figures are ideal, but not always achievable. rank checker tool