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Cartier: The posh Watch of Choice
Home of Cartier is the iconic leader within the production, manufacture and sales of some of the most lavish and valuable timepieces in the western world. The reason that they have held this position for over 160 years is due in part to an uncompromising standard of quality set in place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It wasn't well before his expertise and focus on quality and detail made him among the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the industry in 1874, further establishing Cartier like a first class establishment for that monied elite. But, it wasn't until Cartier's grandsons, Pierre, Louis and Jacques took over the company it was a celebrity on its own, and the name started to take pleasure in international fame.
Alfred Cartier is credited with making the very first men's watch. This came about because the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to his friend Alfred concerning the cumbersome impracticality of utilizing a pocket watch while flying. In response for this, Alfred designed a flat watch having a square bezel. This watch was perfectly received not just by Santos-Dumont, but was named 'The Santos', and went on to become the watch preferred by a lot of Cartier's illustrious clientele.
By the time Cartier signed an agreement with Edmund Jaeger to exclusively give you the movements for its watches (1907), with branches in New York, St. Petersburg, and London they were rapidly becoming one of the most successful brands on the planet. In early 1920's, Cartier formed a joint venture with Jaeger and also the European Watch and Clock Company was created. Early models such as the Tank, the Tortue, and also the Baignoire continue to be being produced even today. This is exactly what I am talking about after i make reference to Cartier watches as 'timeless'.
Today the Cartier corporation is a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished history of being the jeweler of choice for Royalty, dignitaries, and celebrities has never waned. In fact, the Prince of Wales is known to have known Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). Proof of the pinnacle of success achieved by the brand, Cartier has over 200 stores in additional than 125 countries with signature 'boutiques' in New York, Paris, Tokyo and London.
Through the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It has developed many different classic collections because of its timepieces. Included in this are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, not to mention Tank and Baignoire. So, if you are in the market for an extraordinary piece of 'wrist candy', you can rest assured that Cartier has something in one of their many collections to match your fancy.
