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First, the jargon. Back link: this is exactly where a website links to your website i.e. Site X has a link pointing to your web site, so your web site has a back link from Site X One-way link: exactly where only web site X links to your website, but your website does NOT link to internet site X Reciprocal link: exactly where two internet sites have swapped links so they each link to every single other Anchor text: the text/description that is associated with your link on the back link site. Page rank: Google's proprietary technique for assigning a value (from 1-ten exactly where 10 is finest) to the combined number and the top quality of back links pointing to your site. Frequently abbreviated to "PR" Search Engine Results Page (SERP): we use the terms "SERPs" to refer to the search engine results page, and the position of a web site on it. So if a website has a SERP of 3, it signifies for a distinct keyword search it appears on page three of the results. Note that some individuals use SERP to refer to the position on the page, so that a SERP of three could also mean the internet site appears at #3 on the very first page. Check you page rank and backlinks now! Quick and effortless Page rank checking at what does it all mean? In the online advertising and marketing globe, Page Rank signifies a lot. Escalating a website's PR is 1 of the key foci of on the web marketing. The target is to get as high a PR as possible for your site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the high quality of the website linking to your internet site. How does it do this? By measuring, amongst other factors, that site's PR. There is also evidence that the degree of relatedness of content material is also crucial. If you web site is an e.g. Genuine estate web site, then a back link from a website dealing in scuba gear could not be worth considerably to you. But back links from internet sites that have very good PR and are connected to you (e.g. by business or by region/location) are well worth pursuing. By escalating the quantity and good quality of links pointing to your site, over time you will boost your PR. Note also that a lot of other engines also use back links as component of their SERP algorithm. Some might not be as sophisticated as Google, but a lot of measure the quantity of back links in their index and use this as part of how they rank your website under a certain search. You can check your back links and page rank at how do I enhance my Page Rank? Firstly, make confident your internet site has excellent top quality content. Make other web sites and their owners want to link to you. Then get out on the web and begin generating propositions to other internet site owners in related fields. Ideally, you will get links from web sites that have a larger Page Rank than yours, but this is not often feasible. What you must appear for are sites that: Have great content Are relevant or associated to your website Have some Page Rank already (i.e. not brand new) Also, older domains might do better than newer domains Some of the do nots. Be wary of FFA (Cost-free For All) internet sites often these do you no very good and can really do you damage as they tend to be viewed as spam web sites by some engines. Don't "spam" your anchor text make it related and do not overload it with keywords and phrases or repetitions. Differ your anchor text. Use diverse variations or re-writes of anchor text on distinct web sites. Make positive the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or cannot be for whatever reason) then you won't get any advantage from it. Make confident that the pages you location links on have limits to the quantity of links listed. Single figures are perfect, but not always feasible. rank checker tool