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Smart Strategies for Managing PPC Programs
Pay per click programs are impressive method of getting instant traffic on your website. This is an excellent tool to draw in quality and highly targeted traffic. The bids normally start from 0.05 cents which is quite good as you can get a great number of visitors by spending just a little amount. Even if bid is 0.10 cents, you can get 10 visitors by paying $1.
Smart Tips for Managing PPC programs
o Identify the set of keywords which clearly defines the services / products you offer. This clearly means that you have to remove unnecessary keywords which can be related to your category but can not generate quality visitors to your website.
o Concentrate on product/service that you simply desire to sell. Remember, its selling service and you've got to be specific in PPC approach. You can not have your whole catalogue on your single campaign.
o Take bottom up approach for bid management. Start with a certain minimum value and the scale up the campaigns on a daily basis till you get to an optimum level where your goals are met.(optimal combination of your financial allowance / CPA / Bid / position)
o Come up with a precise ad copy. Include text within the campaign which clearly states concerning the service / product you are promoting within the ad campaign. If at all possible, try to include pricing within the ad copy if you sell any product. This can increase the CTR (Click Through Ratio) in case your prices are competitive.
o Setup the campaign and bid on maximum relevant keywords possible. This will boost the possibility of clicks.
o Track you campaign: This is the most important step. You have to place tracking to track the ROI (Return On Investments). You need to restrict your CPA (Cost Per Acquisition). Big programs like adwords/overture can generate huge volumes and your money can vanish per day. Which means you need to track your returns, and this is the best way through which you are able to know be it working out for you or otherwise.
o Keep tweaking the campaigns in terms if bids and ad copy by looking at the reports. A stylish ad copy can boost the chances of getting clicks.
o Don't rush for position #1. Accept positions 4/5/6 as bids will be lower and visibility will also be OK. This can decrease your CPA (Cost Per Acquisition) and increase ROI (Return On Investments). By trying the things mentioned above, you can expect improvements inside your ROI (Return On Investments) as well as in the long term, constant bid management can get you sustained success in managing PPC programs.
