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Facebook Marketing Tips for Business

Many corporate executives recognize the value of marketing on Facebook and also have taken the first step by developing a Facebook Page for their business. But after the page is made, many CEO's drop the ball and don't make the most of all that Facebook has to offer for their business. So, we've compiled a list of marketing tips for business owners.

Posting on Other Business Pages

Facebook Fan Pages have become a place where Pages can post increase on other Pages. In "Page" mode, you are able to like and discuss other pages. In Page mode you are able to write around the profiles of your friends. Wall posts aren't in chronological order, and we do not really have lots of control on the posts on our Pages. What's promising like a Facebook admin is that you can "view" your page in chronological order. To get this done under "wall" click "admin view". This can help you to organize your personal page by viewing it within the order that's easiest to understand and manage.

As you are in "page view mode", when the name of the page isn't your real name, as is the situation with most fan pages (those are the name from the business), you should add an identity for your post. If you're commenting on other fan pages, go ahead and sign off after your comment with a dash and your name. This helps to include a personal touch to your posts and improves your engagement factor.

Consider the way you are coming across. Are you at your competitors' pages due to self-serving agenda or are you there to contribute? We recommend that you need to do most of your networking in a business industry that is not the same as your business (a non-competitive industry). You can post around the pages of businesses that are related to yours, but not your competitors. You might get more results that way.

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Prevent Spam on your Own Page

Many business owners have seen that, at times, their competitors will spam their page. Facebook presently has spam filters which you can use to curve this. In order to access and utilize Facebook spam filters, you'll find this tool under "edit page" also it enables you to load keywords that are put into the spam filter which means you, as the admin, can automatically filter posts. This is located in "admin view". Comments appear inside a light color which some people have said is more difficult to see, however, it is still very helpful.

Notifications could be by email or you can turn that off by clicking "edit page". This really is helpful because when you get new fans or comments you can get notifications.

Marketing Tips

1. Photo Strip at the top of your Page.

The photos at the top of your page would be the five photos which are the most recently uploaded. You are able to delete them by clicking the X in the right hand corner of every page.

The "Photo Strip" at the top acts just like a photo viewer and also the photos pop up so the viewer does not lose their place when examining photos. Have some custom graphics designed for the very best 5 photos in your page. They may be 970 x 680 pixels. It is recommended that you depart white space around the edges of the photos. FB will shrink them to a 97 x 68 thumbnail. Use images having a call-to-action for example "click here", "find out more", "get details", or "free download". When visitors click that image, the look will appear. In the description of this image, put details and a call-to-action with a link or perhaps your telephone number so visitors can certainly contact you.

2. Links across the left-hand section of your Page.

Reset an order of your links around the left-hand side of the Facebook Page. If you have a lot more than 7, you will notice a "more" link and from there you are able to drag and drop those links. Place the "landing tab" at the end which is usually a "welcome" where visitors land. By doing this once they visit your welcome page, all of your links will be expanded and they can see your entire list of all of your links across the left-hand portion of your page.

3. Make the most of Facebook iFrames by adding interesting content.

Facebook uses iFrames and even though it is a little more complex, it provides you with a chance to add images, videos and opt-in boxes and a call to action. You can have a whole page designed by yourself site and then post that in your iFrame in your Facebook page making that the custom landing tab. Additionally, you can take Facebook ads out and drag them specifically to landing pages and links on your Facebook page. This provides the ability to test different promotions while offering. You are able to experiment and split test together with your different offers on different iFrames links in your page.

4. Updates feature provides the opportunity of free advertising in valuable Facebook real-estate.

Click "edit page" "marketing". You can send all of your fans updates. All these communications go into "other". On top right-hand corner of Facebook, you will notice an area called "Unread Updates". This really is valuable real-estate to ensure that if you are using "updates" more often, you will get your fans interested in your page. For those who have a really active post on your wall, you can take that exact link and add that into the "updates" which means that your fans will see that on the top right-hand corner of the page. By using "updates" you will have free ads on your own and it appears on the top right-hand corner of the fans' pages.

5. Increase visibility and engagement with Facebook News Feeds.

Research has shown that As much as 90% of your fans do not return to your page once they click on the "like" page. Never fear, however, because by maximizing your visibility in Facebook News Feed, you can be visible for your fans and engage them to be able to "remind" them regarding your business and increase people to your main web site, which in the end, is the next step in upping your main point here.

Your fans can easily see your content within their news feed. However the question is "how do your get the content visible in your fan's news page?". Facebook uses a very complex algorithm (called "edge rank"), therefore we have no idea exactly why some posts show up in news feeds plus some do not, but we all do know what can improve your visibility inside your fans' news feed.

Tips to improve your visibility in your fans' news page include:

   Post before noon in your time zone.
   Post One to two times each day. Don't over post. Some companies import tweets and "over post". This could hurt your "edge rank", (the algorithm that Facebook uses), which can ultimately lead to you showing up less and less in your fans' news feed.
   Use questions.
   Keep posts short and simple.
   Be personal.
   Use other people's content. Include photos, videos, and links. Create your own ways of increase your visibility in news feeds.

By utilizing these tips, you are able to increase visibility on Facebook and engage more fans.