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1st, the jargon. Back link: this is exactly where a web site links to your web site i.e. Internet site X has a link pointing to your internet site, so your web site has a back link from Internet site X 1-way link: exactly where only website X links to your website, but your website does NOT link to internet site X Reciprocal link: exactly where two web sites have swapped links so they each link to every single other Anchor text: the text/description that is linked with your link on the back link internet site. Page rank: Google's proprietary program for assigning a worth (from 1-ten exactly where 10 is very best) to the combined number and the quality of back links pointing to your site. Typically abbreviated to "PR" Search Engine Outcomes Page (SERP): we use the terms "SERPs" to refer to the search engine results page, and the position of a website on it. So if a website has a SERP of 3, it signifies for a distinct keyword search it appears on page 3 of the results. Note that some folks use SERP to refer to the position on the page, so that a SERP of three may possibly also mean the web site appears at #3 on the 1st page. Check you page rank and backlinks now! Speedy and straightforward Page rank checking at what does it all mean? In the on-line marketing planet, Page Rank indicates a lot. Growing a website's PR is one particular of the key foci of on-line marketing and advertising. The goal is to get as high a PR as achievable for your site. PR is measured by a proprietary algorithm belonging to Google. What Google does is measure the high quality of the website linking to your website. How does it do this? By measuring, amongst other items, that site's PR. There is also evidence that the degree of relatedness of content is also essential. If you website is an e.g. True estate web site, then a back link from a web site dealing in scuba gear may possibly not be worth considerably to you. But back links from web sites that have excellent PR and are related to you (e.g. by industry or by region/place) are well worth pursuing. By escalating the quantity and top quality of links pointing to your internet site, more than time you will increase your PR. Note also that numerous other engines also use back links as component of their SERP algorithm. Some may not be as sophisticated as Google, but numerous measure the quantity of back links in their index and use this as portion of how they rank your internet site beneath a particular search. You can check your back links and page rank at how do I increase my Page Rank? Firstly, make confident your website has great high quality content. Make other internet sites and their owners want to link to you. Then get out on the net and start off making propositions to other internet site owners in related fields. Ideally, you will get links from internet sites that have a larger Page Rank than yours, but this is not usually achievable. What you must look for are websites that: Have good content material Are relevant or associated to your site Have some Page Rank already (i.e. not brand new) Also, older domains may possibly do better than newer domains Some of the do nots. Be wary of FFA (Cost-free For All) websites usually these do you no very good and can actually do you harm as they tend to be viewed as spam web sites by some engines. Do not "spam" your anchor text make it related and do not overload it with keywords and phrases or repetitions. Differ your anchor text. Use diverse variations or re-writes of anchor text on distinct web sites. Make positive the page where your link will be placed has been indexed by the search engines. If it has not been indexed (or can not be for whatever cause) then you will not get any benefit from it. Make sure that the pages you spot links on have limits to the quantity of links listed. Single figures are ideal, but not often possible. buy link building services