Chrysler Wooing Jeep Consumers With Off-road Knowledge Tests
In early October at the South Florida International Auto Show, Chrysler set up what they referred to as Camp Jeep. To these much less the new jeep liberty in nj term enriched, Jeep produced a driving exhibit to give test drivers the actual-life knowledge of driving a Jeep off road. This was no minor feat for ...
It may be a lengthy way from the outback or actual off road driving but Chrysler is becoming really innovative in its marketing and advertising efforts to let possible customers to expertise the Jeeps trail rated distinction!
In early October at the South Florida International Auto Show, Chrysler set up what they called Camp Jeep. To individuals much less term enriched, Jeep made a driving exhibit to give test drivers the actual-life knowledge of driving a Jeep off road. This was no minor feat for Jeep. To build their course at the Miami Beach Convention Center, they had to haul in over 220 yards of mulch and spend virtually six days developing the obstacle course. The trail featured a water obstacle and an 18-foot hill as nicely as other driving challenges. All to show possible consumers just what a Jeep can do out on the trails.
If this wasnt enough, Chrysler is going it 1 much better at their upcoming "Complete Throttle Test Drive Event" at the Wild Rivers Water Park in Irvine, CA (Los Angeles area) this Saturday (Oct. 28) and Sunday (Oct. 29). Chrysler will be featuring its full line of vehicles on 3 distinct specialty courses, a single of which will be a 4x4 off-road adventure course. Customers will get the opportunity to test the off-road capability of Chryslers Jeep Wrangler, Grand Cherokee and Commander on the course.
This event will run from 9 a.m. to 5 p.m. each and every day and is free. Food and drinks will be accessible. Men and women interested in attending are being encouraged to pre-register for a common arrival time on Saturday or Sunday by calling 888-809-7088 or visiting Pre-registration is not essential to attend. You do want to be 18 years or older with a valid drivers license to participate in the automobile driving tests.
Is it worth the expense to construct these man-created obstacle courses? Chrysler must believe so and some advertising research would appear to indicate that it is as well. According to industry research, 40% of the men and women that attend these types of auto shows will purchase a vehicle within a year of the event.
We applaud Chrysler for their innovative way to demonstrate their vehicles inside chrysler nj overall performance and to give individuals a chance to see for themselves what they really feel like out on the trails. We look for more marketing and advertising innovations out of Chrysler as they make a push to further strengthen their off-road image.
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