CarleyHaddad925

My trade show exhibit experience began at an early age round the dinner table. My father, Joseph LoCascio, would come home every night with fascinating stories about designing and building displays and exhibits at various New York City exhibit houses where he worked as graphic artist.

Once the projects that he worked on were completed however take the family into New York City and show us the results of his artistic handiwork, which often included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and differing displays at the Nyc Stock Exchange and the World Trade Center. A number of other Sell Gold Irvine CA of his would be on display at trade shows at the Nyc Coliseum, Waldorf Astoria, or the newest York Hilton.

My admiration for my father's artistic talents started when I would be invited to become listed on him for his local freelance work on weekends. I'd help him load the vehicle together with his art supplies and then watch in amazement as that he laid out and hand-lettered a bank's new window register gold leaf, or perhaps a company's name on a truck door, or a new sign for a local church.

The exhibit building business was cyclical, and there were times when work was scarce plus some shop workers must be laid off for a couple weeks. Other times there was an excessive amount of work, Cash For Gold Irvine CA which needed hiring more individuals and working overtime and weekends to complete exhibits.

My chance to assist my father at Exhibit Craft, Inc. in Long Island City, came when the shop was on a full-time time-table, including weekends, to complete multiple exhibits with time for the National Hardware Show in Chicago.

I jumped at his offer and was excited to not only be making $1. 50 one hour at the age of 14, but also to make it to assist my father and begin learning the exhibit building business from the ground up. My work that first weekend - and many others that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping the floor, watchfully peeling frisketed graphic panels, and mixing paints.

I knew right then and there that the exhibit business was where I wanted to spend my career. Throughout high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, including Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.

A significant career transition came when ECI won the newest Olivetti Underwood account and needed a merchant account executive to manage their multiple product exhibits for more than 40 industry events per year. I applied, interviewed, and got the task. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in Nyc.

At 22, I was enjoying a dream job, learning the ins and outs to be an exhibit account executive and looking to Gold Buyers Irvine CA the near future when, unsuspectingly, ECI was sold to IVEL, which is today a part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, New York. For me personally, it absolutely was unreasonable to work in and happen to be Brooklyn as I still enjoyed living an almost carefree and independent lifestyle within my parents' home in Bergenfield, Nj-new jersey, where I grew up. But if moving out for a job was essential, I thought moving to California might be a much better choice.

With an eye for adventure, travel, and an urge to start fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in Bay area. I was hired following a great interview. I had contracted Stewart Sauter many times in the past to create and dismantle Olivetti Underwood's exhibits and had established an excellent working relationship with Mr. Tony Panacci, who I might work with. My job was supervising the setup, servicing, and dismantling of all exhibits delivered to Stewart Sauter from exhibit houses from through the entire country.

My tenure in Bay area was short-lived, nevertheless , because while setting up exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. He ended up offering me employment as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.

Getting the opportunity to jump from the vendor side of the business to the client side was a dream I had developed as i watched the whole staff at Exhibit Craft organize and clean up the shop in preparation for one of its client's visits. One day I believed to myself, "Someday I wish to function as the client. "

UNIVAC built and sold computers. Their trade show exhibit philosophy was to utilize live theatrical presentations, manufactured by the highly talented Hardman and Associates from Pittsburgh, PA, showing just what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film "Night of the Living Dead, " developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to efficiently present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for around 60 visitors. When the presentation ended, the doors would open and visitors would walk through a display area where salespeople, managers and technical support professionals made personal product presentations, answered questions, and filled out sales lead forms for extra information or sales calls.

UNIVAC's marketing experts understood early on that in reality a pc was just a machine and that it was the power of its various applications that made the most sense to booth visitors. In the frequently cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and often esoteric information required total control of the exhibit environment.

A year later I accepted work with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Trade events and Exhibits. This included supporting their Video Tape, Computer Media, Office Products, and Computer Peripheral business units. Soon after arriving, Memorex decided to launch new audiotape products and I began working on their introduction at The Electronic devices Show in Chicago.

The online marketing strategy with this important first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and what was then in the marketplace. We needed seriously to show prospects how Memorex cassettes would outperform recorded music in comparison with reel-to-reel 3M and BASF audiotape, which at the time dominated the global audiotape market.