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Cartier: The posh Watch of preference
Home of Cartier may be the iconic leader within the production, manufacture and purchasers of probably the most luxurious and valuable timepieces in the civilized world. Why they have held it for more than 160 years arrives in part to an uncompromising standard of quality set in place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It was not long before his expertise and focus on quality and detail made him one of the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the industry in 1874, further establishing Cartier like a top notch establishment for the monied elite. But, it wasn't until Cartier's grandsons, Pierre, Louis and Jacques took within the company that it was a celebrity on its own, and the name started to bask in international fame.
Alfred Cartier is credited with making the first men's watch. This came about since the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to uncle Alfred about the cumbersome impracticality of using a pocket watch while flying. In reaction to this, Alfred designed a flat watch with a square bezel. This watch was perfectly received not only by Santos-Dumont, but was named 'The Santos', and went on being the timepiece of choice for a lot of Cartier's illustrious clientele.
When Cartier signed an agreement with Edmund Jaeger to exclusively give you the movements because of its watches (1907), with branches in Ny, St. Petersburg, and London these were rapidly becoming one of the most successful brands in the world. In the early 1920's, Cartier formed a joint venture with Jaeger and also the European Watch and Clock Company was born. Early models like the Tank, the Tortue, and also the Baignoire continue to be in production even today. This is exactly what I am talking about after i refer to Cartier watches as 'timeless'.
Today the Cartier corporation is really a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished good reputation for being the jeweler of choice for Royalty, dignitaries, and celebrities hasn't waned. Actually, the Prince of Wales is known to have referred to Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). A testament to the pinnacle of success achieved through the brand, Cartier has over 200 stores in additional than 125 countries with signature 'boutiques' in New York, Paris, Tokyo and London.
Throughout the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It's developed a variety of classic collections for its timepieces. Among them are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, and of course Tank and Baignoire. So, if you're in the market for a phenomenal piece of 'wrist candy', you can rest assured that Cartier has something in a single of its many collections to suit your fancy.
