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15 Strategies for Better Web Design

Throughout the years, the standards and expectations of the business' website have increased dramatically, which days it's at an all time high. You've only mere seconds to capture a visitor's interest and also the web site design will have a huge role; it will either entice them to stick around or send them packin'.

The following is a little assortment of web design best-practices...

   No spelling or grammatical mistakes - This should go without saying, but an internet site with spelling or grammatical mistakes can lose credibility and appear unprofessional. Thoroughly spell-check and proof read anything before putting it live on your website.
   Avoid long pages - Whilst some vertical scrolling is tolerable, do not make your pages excessively long. For those who have a large amount of content, consider dissecting it over multiple pages.

   Harsh, conflicting colours - One of the very hated steps you can take is put black text on a white background, or the other way around. There's such a harsh contrast here that some people get headaches from looking at it. You need to make it easier on the eye for that user, so if you're using black/white, considering experimenting with different shades of grey.

   Make sure your links are visible - The consumer will be able to easily identity what is a link and what isn't. Links will commonly be a different colour in the standard text and are often underlined.

   Optimise your anchor-text on links - When you're developing a link, avoid making the hyperlink something generic like 'click here'. For instance; instead of saying "For a professional business website, click here", I possibly could say "Such and the like company can make for you personally a professional business website".

   Avoid intro pages - The greater steps a person needs to perform to access your content, the greater discouraging it will likely be for them. Quite often  websites that have an 'intro' page, where all it is is their logo and an 'enter site' button. A pointless page measuring only real purpose is to make the user continue to work harder... avoid this!

   Keep your site simple - This means keeping your navigation user-friendly and simple to follow, and not cluttering your site. For those who have a substantial amount of content, break it up into smaller, more manageable pieces. LESS IS MORE!

Web Design Buffalo

   Make sure your logo is clickable - Most users are in possession of burnt it to their heads that clicking the emblem will send them back towards the homepage, so make certain your's does this also.

   Include your contact details - There's nothing worse than the usual website that has no contact details. It should be easy for a user to obtain a hold of you when they need to so be sure you have a contact page together with your details, along with other various direct links to that page through the website. Should you primarily want user's to phone you, consider placing your phone number towards the top of every page.

   Avoid audio - Most user's hate going onto a website that automatically plays off a video or some sort of audio. For those who have embedded a video and music track, make sure it's as much as the user to initiate it with a play button and don't force it upon them.

   Do not open new browser windows - It's seems logical that if you direct links with other sites to open inside a new browser window that the user won't leave your website, but there is grounds why browsers have a back button on them. Let the user control how links are opened... they'll return if they want to.

   Grab their attention - Like I said in the beginning, you've only just a few seconds to grab a visitor's attention. So whatever you have on your homepage, it must be compelling enough to ensure they are want more. A terrific way to do that is with a slideshow or promotional banner of some kind. Keep the text short and to the purpose, and make sure there are links to the areas on the website you would like traffic driven to.Also, be sure to keep the most important information towards the top and 'above the fold', as in, make sure the visitor can easily see it without having to scroll down. You would like it to smack them in the face as soon as they visit the website.

   Simple fonts significantly help - It's easy to format your articles with a few new fancy font, but could it be readable? There's no point in making the text look prettier if the user can't read it... Businesses of various web fonts decide from nowadays that are easy and elegant, but nonetheless give your website that little bit of funk. A good web site will probably only make use of about 2 - 3 different fonts; 1 - 2 for the headers and another for the text.

   Font size - Whilst we're on the subject of fonts... make sure that the written text is big enough so everybody can read it! With respect to the website, an inferior text might look better visually and fit in with the design better, nevertheless it won't be so easy for many people to read. I guess this will depend in your target audience... if it is the older generation, probably the text should be just a little larger.

   Avoid flash - Flash-based websites aren't so user-friendly and may cause major headaches for many users. The sporadic flash-based banner is acceptable, otherwise, cure it such as the plague.