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Social Bookmark - Social bookmarking is the practice of posting links to articles and webpages to various "link aggregator" or social bookmark sites, including Digg, Stumbleupon and so on. Bookmarking sites rise and fall in popularity fairly quickly, but they generally have several common features:

1. Users can submit links which other users can browse, providing a good way to expose your content.

2. Links get into large pages of lists, which can be normally very easy to navigate, and are generally usually divided up right into a "main page" of the best links of the day, and various sub-sections which help one to get exposure in relevant circles.

3. Links can usually be "voted on" to determine which links get more airtime on the front page of numerous sections. The more votes your links get, the greater traffic they get.

4. Some sites, like Digg, fasten a weighting to certain actions and users, so an individual who submits more popular links will have a vote that carries more weight.

5. Most social bookmark submitting site users are fairly jaded with regards to the internet, and will ignore items that aren't interesting, funny, or very entertaining. This is simply not a place for your boring pr announcements.

6. Most bookmarking sites will often have some kind of "social" element for them, allowing users to produce profiles, have a friends set of other users, etc., with the aspiration of getting users to share content between themselves.

Social Bookmark - Those are the basics, so let's have a look at how best to approach social bookmark creating. I'm going to use Reddit and Digg as my main examples, however that Reddit itself takes a great deal of familiarity with its culture until you are able to submit links that anybody even clicks on.

Choose your niche

Submitting a write-up on growing bonsais to the front page of Reddit won't get you anywhere - you'll get 30 visitors maybe, none who will buy your products. But submitting it to /r/bonsai, even though it only has around 1,100 readers, will likely garner you more attention from interested people.

Ironically, submitting to /r/trees could have much less of an effect, because /r/trees is dedicated to marijuana culture. The lesson here is: know your subreddits.

Write a catchy title, and use a picture

Standard newspaper/advert headline formats fail to work too well on the web, because everyone has become immune to them. Instead you should think of a clever title that interests people enough to learn more about what you're writing, or at best promise pictures of cats.

Most bookmarking sites add a thumbnail from the page you're linking to, or one you provide. Consider the trouble to do this - it generates higher click throughs.

Keep at it, and make your links easy to share

Social Bookmark - Social bookmarking is focused on persistence, so if nobody clicks on your first link, make another article, make a more clever title and check out again. Put a social bookmark creating widget on your website or blog, and encourage people to share with you your articles. If you've submitted them already, and they have accounts, it only takes a second to click an "upvote" or "like" button.

Basically, having links to any or all of your articles on half a dozen social bookmarking sites is great for SEO.