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Mobile Marketing, Local search engine optimization, and Local Marketing -The Facts Let's be honest. Mobile devices have drastically shifted the web landscape to the point that in 2012 a lot more than 50 percent of all Internet connection was being done via handhelds of some kind. About 45 percent of mobile owners are employing their devices to download social network apps. In fact, 35 % of Android and iPhone owners in the U.S. use apps including Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies possess a subdomain set up specifically for cellphones. So, for example, when users type [1] in to a smartphone, the GoNewSocial site actually figures out that they are visiting the site from your mobile device and redirects them. Location-based shopping and native marketing and Local SEO gives companies the chance to target these Mobile Customers by providing mobile coupons using mobile phones are gaining popularity. As mobile users become more acclimated to sharing their whereabouts via cellular devices, they're also are becoming more available to receiving ads and mobile coupons strongly related where they are right now. In fact, more than Fifty percent of respondents revealed that they wanted to receive location-specific advertising, with mobile coupons a far more appealing incentive than check-ins. GPS and applications for example Google Maps ranked highest followed by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a definite and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative for the device's smaller display size; designing messages that are short, instantly understood, and effective; and developing a call for action with minimal steps. Research indicates that mobile ads perform about 5 times better than Internet ads. The most typical mobile ads are simple text links and display adds which can be sold based on cost per clicks, cost per acquisition and cost per thousand. These ads tend to be like the paid search campaigns on the internet, Bing or Yahoo! Use mobile marketing answers to drive participation at exhibitions or drive traffic to retail environments. Make offers which can be specific with the buying habits of your mobile customers the industry big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. Many companies are using mobile apps to enhance brand awareness and affinity. Your small business can, too. However, you must have a thorough understanding of your audience. The best way to use apps is always to create something that is both useful and valuable. More to the point, it should be functional. Some apps ensure it is easy to make purchases with some clicks. For example, the ShopRite app allows customers to look at and add weekly sales items to their shopping lists. Monetize Mobile Apps Consider offering a free version of your app after which let users decide whether or not they are willing invest in a premium version with more features and content. For instance the widely popular Angry Birds iPhone game. Its ongoing promotion ended up being to offer a free version, while paid subscribers were given access to more challenging levels along with other free add-ons.