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Cartier: The posh Watch of preference
Home of Cartier is the iconic leader in the production, manufacture and sales of some of the most lavish and valuable timepieces within the western world. Why they have held this position for more than 160 years is due partly to an uncompromising standard of quality occur place when apprentice Louis Francois-Cartier took over this masters business and workshop in 1847. It wasn't well before his expertise and focus on quality and detail made him one of the best known jewelers of his time. His son, Alfred Cartier, succeeded his father in the industry in 1874, further establishing Cartier like a top notch establishment for that monied elite. But, it wasn't until Cartier's grandsons, Pierre, Louis and Jacques took over the company that it became a celebrity in its own right, and the name began to bask in international fame.
Alfred Cartier is credited with making the first men's watch. This came about because the Brazilian pioneer aviator, Alberto Santos-Dumont, complained to his friend Alfred about the cumbersome impracticality of utilizing a pocket watch while flying. In reaction to this, Alfred developed a flat wrist watch having a square bezel. This watch was perfectly received not only by Santos-Dumont, but was named 'The Santos', and went on to become the watch preferred by many of Cartier's illustrious clientele.
When Cartier signed an agreement with Edmund Jaeger to exclusively give you the movements for its watches (1907), with branches in New York, St. Petersburg, and London they were rapidly becoming probably the most successful brands on the planet. In the early 1920's, Cartier formed a joint venture with Jaeger and the European Watch and Clock Company was created. Early models such as the Tank, the Tortue, and the Baignoire are still being produced even today. This is exactly what I mean when I refer to Cartier watches as 'timeless'.
Today the Cartier corporation is really a subsidiary of Compagnie Financi?re Richemont SA. However, its distinguished good reputation for being the jeweler preferred by Royalty, dignitaries, and celebrities has never waned. In fact, the Prince of Wales may have known Cartier as 'Joaillier des Rois, Roi des Joailliers' (Jeweller to Kings, King of Jewellers). Proof of the pinnacle of success achieved by the brand, Cartier has over 200 stores in additional than 125 countries with signature 'boutiques' in New York, Paris, Tokyo and London.
Through the years, Cartier has consistently produced watches of unparalleled excellence and luxury. It has developed a variety of classic collections because of its timepieces. Among them are Pasha de Cartier, Calibre de Cartier, Ligne 21 de Cartier, Santos de Cartier, Tonneau, and of course Tank and Baignoire. So, if you are looking for an extraordinary piece of 'wrist candy', you can rest assured that Cartier has something in a single of its many collections to suit your fancy.
