The Blue Cross Story

The Blue Cross and Blue Shield Association is the largest private health insurance method in the United States (like Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively provided well being care coverage to more than 88 million folks in 2003.

For its beginnings we need to have to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. powertrain warranty He was an knowledgeable administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon right after taking the job, he created a health strategy that guaranteed teachers 21 days of hospital care for 50 cents amonth. The program soon spread to other employee groups in Dallas, and then related plans began to crop up nation-wide.

Meanwhile, around the identical time that Kimball was making his strategy, the Blue Shield notion was becoming popular in the lumber and mining camps of the Pacific Northwest. Serious injuries and chronic illness had been typical amongst these workers who were in really hazardous and unsafe jobs.

Their employers saw the want to offer medical care for them and they arranged with physicians to pay them a monthly fee to take care of the medical needs of the power train warranty workers. These programs would later turn out to be what is known as the Blue Shield Plans.

As for the cross symbol, it was first employed in a 1934 advertisement for the Hospital Service Association, which later became known as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Firm secretary E.A. van Steenwyk to generate a poster that included a blue Greek cross. Van Steenwyk employed the symbol to determine his company's health plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that health plans around the country met particular standards.

The AHA continued to use the symbol until 1960 when the Blue Cross Association was founded. The two organizations remained affiliated till 1972.

The shield symbol was created in Buffalo, New York by Carl Metzger in 1939 and the first official dentist huntsville al Blue Shield plan was founded in California that identical year. Carl Metzger was an early pioneer in the Blue movement and he wanted a style that would distinguish the new medical service plan.

It soon flourished as the number of Blue Shield Plans kept on growing. In 1948 the symbol was informally adopted by nine plans called the Related Medical Care Strategy, which was later renamed the National Association of Blue Shield Plans.

More than the years, the Blue Cross and Blue Shield healthcare insurance concepts took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became one particular of the most familiar symbols in America.

To show you how large it has grow to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in revenue. The evolution of managed well being care in the United States is intimately linked to the designs of Blue Cross-Blue Shield.