The Blue Cross Story: Unterschied zwischen den Versionen

Version vom 17. April 2012, 04:10 Uhr

The Blue Cross and Blue Shield Association is the largest private wellness insurance technique in the United States (which includes Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively provided well being care coverage to more than garage door repair in alvin 88 million people in 2003.

For its beginnings we need to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an knowledgeable administrator, as he headed the College of Medicine, School of Nursing, ucc-usa.org College of Dentistry, and the university hospital.

Soon right after taking the job, he developed a wellness strategy that guaranteed teachers 21 days of hospital care for 50 cents amonth. The strategy soon spread to personal trainer atlanta other employee groups in Dallas, and then related plans began to crop up nation-wide.

Meanwhile, around the exact same time that Kimball was creating his plan, the Blue Shield idea was becoming well-known in the lumber and mining camps of the Pacific Northwest. Significant injuries and chronic illness had been prevalent among these workers who were in very hazardous and dangerous jobs.

Their employers saw the need to have to give medical care for them and they arranged with physicians to spend them a monthly fee to take care of the medical demands of the workers. These programs would later turn into what is identified as the Blue Shield Plans.

As for the cross symbol, it was initial employed in a 1934 advertisement for the Hospital Service Association, which later became recognized as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Company secretary E.A. van Steenwyk to create a poster that included a blue Greek cross. Van Steenwyk utilised the symbol to identify his company's well being plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that well being plans about the country met specific standards.

The AHA continued to use the symbol till 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.

The shield symbol was produced in Buffalo, New York by Carl Metzger in 1939 and the 1st official Blue Shield strategy was founded in California that identical year. Carl Metzger was an early pioneer in the Blue movement and he wanted a design that would distinguish the new medical service program.

It soon flourished as the number of Blue Shield Plans kept on expanding. In 1948 the symbol was informally adopted by nine plans referred to as the Connected Medical Care Plan, which was later renamed the National Association of Blue Shield Plans.

More than the years, the Blue Cross and Blue Shield healthcare insurance ideas took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became one of the most familiar symbols in America.

To show you how huge it has turn out to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in revenue. The evolution of managed wellness care in the United States is intimately linked to the styles of Blue Cross-Blue Shield.