Is Reciprocal Linking Dead?: Unterschied zwischen den Versionen

Version vom 14. Juli 2012, 04:51 Uhr

This most recent Google update affected a lot of sites that depended on their reciprocal linking strategy...

If you have been reading some of the world wide web forums, the final Google update certainly triggered very a stir, and it has left a lot of folks asking the question "Is reciprocal linking Dead?".

This most recent Google update affected a lot of web sites that depended on their reciprocal linking approach to rank high in Google.

If a webmaster wanted to outrank a competing site, They would operate out how several links they required from various internet sites with a particular PR rating and then commence a reciprocal linking campaign to out rank cheap link building their competitors.

This strategy was certainly sound and was quite effective. But most webmasters would swap links with anybody and everyone, so long as the internet site had a Google page rank (the greater the far better).

Each link swapped was a step toward ranking greater in the search engines and beating out their competitors.

This technique might have worked in the past when Google was not as wise, but it appears Google has wised up to this approach. So, it is not surprising that as Google and the other search engines get much more sophisticated that the effectiveness of reciprocal linking has diminished as an essential element for ranking effectively in seach engines.

Which brings us back to the question "Is reciprocal linking dead?"

As an alternative of asking oneself if reciprocal linking is dead, you should actually ask yourself what outcome do you want to attain with your reciprocal linking strategy.

If reciprocal linking is your only strategy to rank high in the search engines, then you must re-assume your method simply because reciprocal linking is not rather dead, but it has taken a large hit.

I have not stopped my reciprocal linking methods because I am aiming for the following outcomes:

1. To drive traffic to my website from other relevant web sites.

2. To add value to my guests by offering them links to web sites that they may be interested in.

three. If I rank higher in the search engines, then this is a bonus.

Ahead of swapping a link with yet another web site I am constantly mindful that if a visitor sees a link on my site, they properly assume that I have advised this site to them, and, if the site I send them to is not relevant or very very good, then I loose credibility and a attainable return visitor.

Whenever I am going to swap links with another internet site I usually ask myself the following concerns:

1. What is the other internet site about and does it compliment my site?

2. Will my guests uncover this website valuable to them?

3. What is the quality of the content of the internet site?

If I think my guests will find this website beneficial I then appear at the internet site link building seo from the webmasters point of view and ask myself the following concerns.

1. How will their visitors find my link? If a visitor can not uncover my link then how am I going to get any site visitors.

2. Is there a link on contextual homepage backlinks their home page (preferably on all their pages) to their links directory?

three. Where is my link going to be placed? Is it much more than two clicks away from the property page?

four. Does the website have a sitemap and is the links page included in the website map?

If, and only if the site passes the above criteria will I proceed with a link exchange.

A reciprocal Linking approach may not be as helpful to rank high in the search engines, but it nevertheless is an crucial portion of obtaining targetted site visitors to your site if completed properly.