Is Reciprocal Linking Dead?: Unterschied zwischen den Versionen

Version vom 6. Juli 2012, 03:05 Uhr

This newest Google update affected a lot of web sites that depended on their reciprocal linking approach...

If you have been reading some of the web forums, the final Google update definitely triggered very a stir, and it has left a lot of individuals asking the question "Is reciprocal linking Dead?".

This most up-to-date Google update affected a lot of websites that depended on their reciprocal linking method to rank high in Google.

If a webmaster wanted to outrank a competing web site, They would work out how several links they required from different sites with contextual backlinks a specific PR rating and then commence a reciprocal linking campaign to out rank their competitors.

This strategy was undoubtedly sound and was very helpful. But most webmasters would swap links with anybody and everybody, so long as the internet site had a Google page rank (the larger the greater).

Each link swapped was a step toward ranking greater in the search engines and beating out their competitors.

This technique may possibly have worked in the past when Google was not as wise, but it appears Google has wised up to this method. So, it is not surprising that as Google and the other search engines get much more sophisticated that the effectiveness of reciprocal linking has diminished as an essential factor for ranking well in seach engines.

Which brings us back to the question "Is reciprocal linking dead?"

Rather of asking your self if reciprocal linking is dead, you really should truly ask oneself what outcome do you want to attain with your reciprocal linking approach.

If reciprocal linking is your only strategy to quality link building rank high in the search engines, then you ought to re-think your method because reciprocal linking is not rather dead, but it has taken a big hit.

I have not stopped my reciprocal linking techniques since I am aiming for the following outcomes:

1. To drive visitors to my web site from other relevant web sites.

2. To add value to my visitors by supplying them links to web sites that they might be interested in.

three. If I rank higher in the search engines, then this is a bonus.

Before swapping a link with one more website I am often mindful that if a visitor sees a link on my web site, they properly assume that I have suggested this site to them, and, if the website I send them to is not relevant or quite very good, then I loose credibility and a feasible return visitor.

Whenever I am link building seo going to swap links with one more website I usually ask myself the following questions:

1. What is the other internet site about and does it compliment my website?

two. Will my visitors uncover this web site valuable to them?

3. What is the top quality of the content of the website?

If I assume my guests will find this website helpful I then appear at the web site from the webmasters point of view and ask myself the following inquiries.

1. How will their guests uncover my link? If a visitor can not discover my link then how am I going to get any visitors.

two. Is there a link on their home page (preferably on all their pages) to their links directory?

three. Where is my link going to be placed? Is it far more than two clicks away from the property page?

4. Does the website have a sitemap and is the links page included in the website map?

If, and only if the site passes the above criteria will I proceed with a link exchange.

A reciprocal Linking technique may not be as effective to rank high in the search engines, but it nonetheless is an essential part of acquiring targetted traffic to your web site if accomplished correctly.